How content connects with the market
Writing is refined thinking
Content Co-lab is a collaborative partnership to support your business marketing thinking; refine and elevate your brand strategy; and craft and execute the content touchpoints.
Content must go beyond a strategic use of tools and channels, it must get into the target audience’s mind to evoke feeling and inspire action. Readability and rhetoric are fundamental elements to making content successful. With 17 years’ experience in marketing and communications roles and qualifications in Writing, Editing, and Publishing, I know how to produce content that connects with the market.
Writing is refined thinking. It’s where ideas and customer barriers are realised and defined. And informs a more meaningful marketing exercise in communicating with different audiences.
About Kate
I create. I write. But mostly, I ignite.
In 2016, I got my graduate certificate in Writing, Editing, and Publishing from UQ. It changed everything for me. It showed me how to see behind the lines of copy and how to make every word work.
In 2020, I learnt the framework for building compelling content for the left- and right-brain thinkers.
In 2023, I launched Content Co-lab to work with business owners who want to share their unique intellectual property and promote their business through creating and disseminating a deeper level of content.
What clients say
“Kate has been a great find for our business.
Her editing skills are exceptional. She has rebranded for our business and ensured the messages to clients are clear and concise. Her communication is engaging and has helped to strengthen our brand experience. She also immersed herself in understanding our processes and was able to add value by supplying valuable information and resources to our website.
She went to great lengths to fix the code in our email templates, this improved the readability of these emails on desktop and devices.”
“Utilised the services of Kate @ Co-Lab for some content work we had for our small business. Kate had some great ideas, executed the work quickly and efficiently and we were very happy with the final outcome. Would recommend.”
“I recently started my own business and needed help setting up my website, stationery and other marketing tools. I’m so grateful to be working with Kate. She is professional, efficient and full of ideas. Kate produces thoughtful, high quality content keeping the brand voice and audience in mind. She is passionate about her work and has great work ethic. Thanks Content Co-lab, couldn’t have done it without you. 5 stars!”
Services
Brand voice
The obvious and distinct personality your brand embodies in all communications and touchpoints.
Content marketing
Create and promote content that appeals to target audience needs to attract and keep customer buy-in.
Copywriting
Produce content that actively influences the reader to think, feel, and act in a desired way.
Editing
Ensure grammar and syntax is correct, rhetoric is solid and congruent, and brand messaging is embedded and on point.
“As a marketing and communications professional, I believe content marketing must go beyond a strategic use of tools—it must successfully get into target audiences’ minds to inspire feeling and action.”
Content philosophy to support business goals
Deliver with consistency
Inconsistency sends subtle messages that a business is disorganised and unprofessional. A content program is an important reputation-management tool.
Package the love for left-brain & right-brain thinkers
Crafting these content points and models are easy on the eye and great for the sales conversations too.
Embed a clear & engaging communication style
Your audience will have an impression of whether the business is professional or unprofessional, condescending or authentic, old-school or modern, values-driven or surface level.
Write for people 1st & the internet 2nd
Earn organic SEO with useful and engaging website content with the right word count and a conscious use of keywords.
Think once, use often
Content and campaigns can be repurposed to be used in other channels or media. Producing content doesn’t need to be laborious, and careful use of message repetition reinforces the brand story.
Look for where your message is diluted or undermined
How content is displayed and conveyed can dilute the power of your messages or undermine the message’s validity.